SaaS - FabuLingua

Fabulingua is an innovative educational platform focused on teaching languages to kids through storytelling and interactive learning. They wanted to accelerate their client acquisition by connecting directly with their ideal customers.

The Challenge

Fabulingua faced difficulties scaling their outreach and consistently connecting with the right decision-makers and educators interested in their platform. Their existing inbound methods were slow and unpredictable in delivering qualified leads, while costly advertising campaigns produced inconsistent results.

Our Solution

My company in partnership with myoProcess designed and implemented a targeted outbound sales system aimed at their Ideal Customer Profile (ICP). The approach included:

Defining the ICP

Identifying key personas such as schools, language learning centers, and parents actively seeking engaging educational tools.

Writing Personalized Outreach That Feels 1:1

Developing tailored messaging and multi-step email campaigns to initiate meaningful conversations with busy educators and decision-makers.

Sales Automation

Utilizing automation to manage lead capture, follow-ups, and pipeline tracking efficiently.

Lead Nurturing

Implementing processes to qualify and nurture prospects, guiding them smoothly toward conversion.

The Results

Within 48 days of high-intensity campaign execution, Fabulingua achieved:

• 5 New Clients Acquired directly resulting from targeted outreach and effective engagement

• $8,288 Initial Investment delivered a strong return on investment

• Faster Pipeline Movement with qualified leads progressing swiftly, reducing sales cycle time

• A Scalable Sales System providing a repeatable, automated outbound process to fuel ongoing growth

Breaking Free from Costly Ads and Slow Growth

Before working with us, Fabulingua was spending heavily on ads with slow and unpredictable results. Reaching busy educators and decision-makers felt challenging with traditional advertising methods.

We implemented a smart, targeted outbound sales system that connected Fabulingua directly with their ideal customers. Instead of relying on expensive advertising, we crafted personalized, automated outreach that sparked genuine conversations and built meaningful relationships.

The result is five new clients in just 48 days from an $8,288 investment. Now Fabulingua's sales pipeline moves faster, their outreach is more effective, and they're achieving real growth without burning through ad budgets.

If Fabulingua's story resonates with what you need, let's talk. My company in partnership with myoProcess helps edtech companies scale with outbound strategies that deliver measurable results.