Recruitment - Connect Group

The Challenge

Connect Group is a recruitment agency specializing in placing top AI talent across various industries. While they had a solid reputation and strong focus on AI roles, they faced critical scaling challenges:

• Inefficient lead generation resulting in inconsistent pipelines and slow business growth

• Sales team burnout due to lack of structured processes and time spent chasing low-quality leads

• Difficulty targeting the right prospects, causing missed opportunities and underperforming outreach campaigns

Connect Group needed a more efficient and scalable approach to lead generation, combined with an optimized sales system to convert more AI-focused roles into successful placements.

The Results

In just one quarter, we delivered:

• +$105K in additional revenue from more qualified AI talent placements

• Fully streamlined lead generation process significantly increasing quality and quantity of prospects

• Improved sales team efficiency reducing burnout and empowering focus on high-value leads

Our Strategy

Identifying Client Pain Points

We helped Connect Group uncover the main challenges their target clients faced in the AI hiring space:

• Difficulty sourcing highly-skilled AI candidates in a competitive job market

• Long recruitment cycles causing delays in placing top talent

• Uncertainty in candidate fit, with clients struggling to find the right cultural and technical match

By understanding these pain points, we tailored Connect Group's messaging to demonstrate how they could solve these specific hiring challenges with precision and speed.

Optimizing Lead Generation and Outreach

We implemented an automated and personalized outreach system featuring:

• Targeted outreach to AI-focused companies and decision-makers who needed specialized talent

• Tailored messages addressing specific recruitment pain points

• Automated follow-ups ensuring every lead was nurtured properly

Streamlining the Sales Process

To increase conversions, we optimized Connect Group's sales pipeline by:

• Segmenting leads to prioritize high-value clients with urgent AI talent needs

• Automating lead scoring so their sales team could focus on the most promising prospects

• Providing tools for better tracking and reporting, enabling quick and strategic action

Breaking Free from Outdated Methods

Before working with us, Connect Group relied on traditional, labor-intensive methods for lead generation and outreach. This resulted in low conversion rates and long cycles, especially when targeting hard-to-reach decision-makers in the AI space.

By introducing a data-driven, automated approach to their sales systems, we helped them significantly improve lead quality and conversion rates. The results? Higher revenue, more placements, and a healthier, more motivated sales team.

If Connect Group's success resonates with you, let's talk. My company in partnership with myoProcess specializes in helping esports companies secure high-value meetings and scale their operations with precision and sustainability.