Industrial Automation - Vention

The Challenge

Vention is an innovative manufacturing automation platform that provides companies with a faster and more efficient way to design, order, and assemble custom industrial equipment. Despite their cutting-edge solutions, they faced critical scaling challenges:

• Difficulty reaching decision-makers in manufacturing and automation sectors, resulting in wasted outreach efforts

• Sales team burnout from managing high-volume leads with inconsistent results

• Heavy reliance on expensive PPC campaigns delivering low-quality leads at high costs

• Missed opportunities due to inefficient prospecting and lack of targeted messaging

The Results

In just one quarter, we delivered:

• +$85K in additional revenue through improved lead generation and conversion

• Streamlined lead generation process that reduced sales team burnout

• Enhanced target client engagement with higher conversion rates

• Dramatic reduction in advertising costs by replacing expensive PPC with effective outreach

Our Strategy

Pain Point Identification

We collaborated with Vention to uncover their target clients' key challenges:

• High production costs from inefficient manual assembly processes

• Long lead times and limited flexibility in traditional manufacturing

• Inconsistent quality in custom-made industrial equipment

Scalable Outreach System

We implemented an automated email outreach system featuring:

• Personalized messaging addressing specific manufacturing challenges

• Calibrated questions designed to start meaningful conversations

• Automated follow-ups ensuring no opportunity was missed

Lead Quality Optimization

To maximize conversion rates:

• Focused on high-intent prospects most likely to convert

• Used segmentation to prioritize the most promising opportunities

• Provided tracking tools enabling faster response times

Breaking the Advertising Cost Spiral

Our targeted, pain-point-driven approach helped Vention escape costly PPC dependency, delivering more qualified leads at a fraction of the previous cost. My company in partnership with myoProcess specializes in helping esports companies secure high-value meetings and scale their operations with precision and sustainability.