Esports - ForPlayers

The Challenge

ForPlayers is a prominent esports organization focused on providing top-tier competitive gaming experiences, sponsorships, and content creation. Despite their strong industry presence, they struggled with key challenges that hindered scaling:

• Inconsistent lead generation making it difficult to maintain a steady stream of high-quality prospects

• Low conversion rates with many leads failing to progress to meaningful meetings and partnerships

• Inefficient outreach causing sales teams to spend time on low-priority leads while missing high-value opportunities

ForPlayers needed a reliable strategy to boost meeting bookings, reach more potential sponsors and partners, and convert opportunities into tangible revenue.

The Results

In just three months, we delivered:

• 70,000€ in new revenue driven by increased booked meetings and successful conversions

• More efficient and scalable lead generation system improving their ability to secure high-quality meetings

• Stronger relationships with potential sponsors and partners resulting in increased collaboration and long-term business opportunities

Our Strategy

Identifying High-Value Prospects

We worked with ForPlayers to identify high-value prospects within the esports and gaming industry, focusing on:

• Brands looking to expand their reach in esports and engage with a digital-first audience

• Gaming companies seeking partnerships for promotional campaigns

• Influencers and content creators who could benefit from collaborations within the esports ecosystem

Streamlining Lead Generation and Outreach

We implemented a data-driven, automated outreach system designed to generate higher meeting volume:

• Personalized emails that resonated with specific interests and needs of esports industry prospects

• Automated follow-up sequences ensuring no prospect was left behind

• Relationship-building approach positioning ForPlayers as an attractive partner in the growing esports market

Optimizing Meeting Scheduling

We streamlined ForPlayers' process for booking and scheduling meetings:

• Automated scheduling tools eliminating back-and-forth coordination

• Clear calls to action in every outreach making it simple for leads to take the next step

• Prioritized meetings with highest-potential partners to maximize ROI

Tracking and Refining Outreach Efforts

By continuously analyzing outreach performance, we refined messaging and approach for higher conversion rates:

• A/B testing subject lines and email copy to determine most effective strategies

• Reviewing meeting feedback to fine-tune the outreach process and make necessary adjustments

Breaking Through the Noise in Esports

Before working with us, ForPlayers struggled to consistently secure high-quality meetings due to scattered and inefficient lead generation efforts. Their outreach lacked the precision needed to engage with top sponsors and partners effectively.

By implementing a targeted, data-driven system for lead generation and outreach, we helped ForPlayers cut through the noise in the competitive esports space, resulting in more meetings, stronger partnerships, and significant revenue growth.

If ForPlayers' success resonates with your esports organization, let's talk. My company in partnership with myoProcess specializes in helping esports companies secure high-value meetings and scale their operations with precision and sustainability.